Discovery Launches Eco-Lifestyle TV Network

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Starting this June, the Discovery Channel will offer environmentally friendly programming 24 hours a day on Green Planet, its new eco-lifestyle TV network. The $50 million project aims to cash in on growing interest in environmental issues — and the growing marketplace of green products.

RENEE MONTAGNE, host:

Thinking about Earth Day this week, and we'll continue now with a green theme. Our last word in business is green TV. Starting this June, you'll be able to watch environmentally friendly programming 24 hours a day. Green Planet is Discovery Channel's new eco-lifestyle TV network.

INSKEEP: Only problem is, if you want to save energy, you can only watch it two or three hours a day. That's, you know…

(Soundbite of laughter)

MONTAGNE: That's right. When you're watching, you'll be able to see rock stars and their eco-friendly musical tours, celebrity chefs cooking up organic dishes. There'll be shows about installing solar panels (unintelligible). Yeah.

INSKEEP: Oh, there we go. Okay, now we can do it 24 hours a day. Fine. Please, go on.

MONTAGNE: There you go. It's from the sun. The $50 million project aims to cash in on growing interest in environmental issues and the growing marketplace - this is really key - for green products. So if you're looking for ads for hybrid cars and energy-saving light bulbs, stay tuned to TV. Or better yet, stay tuned to MORNING EDITION from NPR News for business news. I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep.

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