Business

U.K. Designer Refashions McDonald's Uniforms

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In the United Kingdom, McDonald's is redesigning the uniforms for its workers — all 67,000 of them. In an effort to create a more upscale look, the burger chain commissioned haute couture fashion designer Bruce Oldfield, who reportedly was taken aback when the fast-food chain first approached him.

RENEE MONTAGNE, host:

And our last word in business this morning is fast food fashion. In the U.K., McDonald's has redesigned the uniforms of its workers. In an effort to create a more upscale look, the burger chain commissioned fashion designer Bruce Oldfield. He's better known for dressing celebrities like Sienna Miller and Catherine Zeta Jones.

For the folks at McDonald's, he came up with a black and mocha polo shirt with a Louis Vuitton-like pattern, black cargo-style trousers and A-line skirts, scarves to match, and for management, dark suits. The new look - according to a company press release - ranges from functional to air stewardess chic. The couture designer told Britain's Guardian newspaper he was taken aback when McDonald's first approached him, but then thought Pierre Cardin designed the uniforms of the Paris road sweepers, so why not?

This is MORNING EDITION from NPR News. I'm Renee Montagne.

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