U.K. Designer Refashions McDonald's Uniforms
RENEE MONTAGNE, host:
And our last word in business this morning is fast food fashion. In the U.K., McDonald's has redesigned the uniforms of its workers. In an effort to create a more upscale look, the burger chain commissioned fashion designer Bruce Oldfield. He's better known for dressing celebrities like Sienna Miller and Catherine Zeta Jones.
For the folks at McDonald's, he came up with a black and mocha polo shirt with a Louis Vuitton-like pattern, black cargo-style trousers and A-line skirts, scarves to match, and for management, dark suits. The new look - according to a company press release - ranges from functional to air stewardess chic. The couture designer told Britain's Guardian newspaper he was taken aback when McDonald's first approached him, but then thought Pierre Cardin designed the uniforms of the Paris road sweepers, so why not?
This is MORNING EDITION from NPR News. I'm Renee Montagne.
NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.