U.K. Designer Refashions McDonald's Uniforms

In the United Kingdom, McDonald's is redesigning the uniforms for its workers — all 67,000 of them. In an effort to create a more upscale look, the burger chain commissioned haute couture fashion designer Bruce Oldfield, who reportedly was taken aback when the fast-food chain first approached him.

Copyright © 2008 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.


And our last word in business this morning is fast food fashion. In the U.K., McDonald's has redesigned the uniforms of its workers. In an effort to create a more upscale look, the burger chain commissioned fashion designer Bruce Oldfield. He's better known for dressing celebrities like Sienna Miller and Catherine Zeta Jones.

For the folks at McDonald's, he came up with a black and mocha polo shirt with a Louis Vuitton-like pattern, black cargo-style trousers and A-line skirts, scarves to match, and for management, dark suits. The new look - according to a company press release - ranges from functional to air stewardess chic. The couture designer told Britain's Guardian newspaper he was taken aback when McDonald's first approached him, but then thought Pierre Cardin designed the uniforms of the Paris road sweepers, so why not?

This is MORNING EDITION from NPR News. I'm Renee Montagne.

Copyright © 2008 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.



Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.