It's one thing to have your brand name go generic: Kleenex for tissues, Xerox for copies. It's another when it's generic for something the company finds derogatory. Which explains McDonald's current fight over "McJob" and its negative connotations (low-paying, dead-end). The fast-food franchise wants the Oxford English Dictionary — the last word on words — to delete "McJob."
RENEE MONTAGNE, host:
Good morning. I'm Renee Montagne.
It's one thing to have your brand name go generic: Kleenex for tissues, Xerox for copies. It's another when it's generic for something the company finds derogatory, which explains McDonald's ongoing fight to get the word McJob out of dictionaries. Definition: low-paying, dead-end jobs. Now the fast-food franchise is taking on the Oxford English Dictionary, the last word on words. McDonald's wants the word McJob deleted.
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