Avon Concocts Scent of a Bond Girl

Copyright © 2008 National Public Radio®. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

ROBERT SMITH, host:

Our last word in business today is Bond, James Bond - or more specifically Bond Girl, the fragrance. Avon is teaming up with the 007 franchise to create a new perfume. But what exactly is the scent of a Bond girl? Is it the floral aroma of Vesper Lynd from "Casino Royale"?

(Soundbite of movie, "Casino Royale")

Ms. EVA GREEN (Actor): (As Vesper Lynd) If all that was left of you was your smile and your little finger, you'd still be more of a man than anyone I've ever met.

SMITH: Or will it be the steely scent of the villainous siren...

(Soundbite of movie, "GoldenEye")

Ms. FAMKE JANSENN (Actor): (As Xenia Zirgavna Onatopp) Xenia Zirgavna Onatopp.

Mr. PIERCE BROSNAN (Actor): (As James Bond): Onatopp?

Ms. JANSENN: (As Onatopp) Onatopp.

SMITH: Perhaps just a no-nonsense ready-for-the-workplace perfume of good old Moneypenny.

(Soundbite of movie)

Ms. LOIS MAXWELL (Actor): (As Moneypenny): Well, what about tonight? You come around for dinner and I'll cook you a beautiful angel cake.

SMITH: Of course what Avon hopes to smell is marketing gold.

(Soundbite of song, "Goldfinger")

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