Kerfuffle Over Donut Ad's Kaffiyeh
SCOTT SIMON, host:
Dunkin' Donuts thought it was a nice enough ad for the web. Rachel Ray taking a swig of the company's iced coffee and saying, yum-o. The stylist had wrapped a black and white fringe scarf around Ms. Ray's neck for a little visual accent. The stylist said the scarf was paisley, but some eyes it looked like a kaffiyeh, traditional Middle Eastern scarf that was first seen by many Americans around the neck and head of Yasser Arafat.
Several blogs bubbled over. Commentator Michelle Malkin was especially outspoken, accusing the ad of promoting what she called Jihadi chic. Kaffiyeh defenders logged on to point out that kaffiyehs are worn by millions of people in the Middle East and most of them are not Jihadists. Dunkin' Donuts very quickly decided this debate wasn't selling much iced coffee so they pulled the ad and added that no symbolism whatsoever was ever intended. But next ad watch for the stylist to just put Rachel Ray in some earrings.