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The Marketing of 'The Secret'

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The Marketing of 'The Secret'

Books

The Marketing of 'The Secret'

The Marketing of 'The Secret'

  • Download
  • <iframe src="https://www.npr.org/player/embed/9158669/9158672" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The Secret, a treatise on the power of positive thinking, has become a mainstream best-seller. A discussion about the pros and cons of the mass marketing of a self-help book.

Guests:

Hale Dwoskin, author of The Sedona Method; one of the "teachers" cited in The Secret.

Micki McGee, author of Self-Help, Inc.: Makeover Culture in American Life, professor of sociology at New York University.

Stephen Ross, senior vice president and publisher of Crown Publishers.

Web Resources

Books Featured In This Story

The Secret

by Rhonda Byrne

Hardcover, 198 pages |

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Title
The Secret
Author
Rhonda Byrne

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