Spanglish Is the New Ad Lingo

Ads are code-switching between Spanish and English in a new way, Luis Sierra says. hide caption

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Lately, marketers are using Spanglish to sell everything from the war in Iraq to Burger King's fusion food, "Chicken Fries."

That's not to say Spanglish hasn't been around for a long time, but recently it seems to be popping up in more places, says Youth Radio commentator Luis Sierra.

These news ads are promoting much more than products — they are pushing assimilation, he adds.



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