Ads for Candy, Video Game Earn Top Honors

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RENEE MONTAGNE, host:

Our last word in business today, is candy commercial. Sugar seems to have inspired some of the most creative advertising over the last year. Commercials for sweets took top prizes at the ad industry's annual award ceremony in Cannes. At the French resort, more than 4000 commercials were in the running. A Gold Lion award went to a TV ad for Skittles. It features a man who finds everything he touches turns into Skittles, making it really hard for him to do simple things like answering a telephone.

(Soundbite of TV commercial)

(Soundbite of telephone ringing)

Unidentified Man: Excuse me.

(Soundbite of candy dropping)

MONTAGNE: The top award, the grand prix, was shared by an ad for the video game Halo, and a commercial for Cadbury milk chocolate, featuring a gorilla drumming to a song by pop singer, Phil Collins.

And that's the business news for MORNING EDITION from NPR News. I'm Renee Montagne.

ARI SHAPIRO, host:

And I'm Ari Shapiro.

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