The Bloodsugars: 'Purpose Was Again'

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The Bloodsugars's sound is either a descendant of the best aspects of '80s synth rockers, or the offspring of trance and power pop. The Brookyln-based foursome takes radio-ready melodies and power chord guitar rock and blends them with dance floor beats, keyboards, and synths. The group's debut EP, BQEP, rides on the neon glow of six, tightly wound pop songs riddled with catchy hooks.

The record opens with "Purpose Was Again," a rock song in the style of a Jimmy Eat World: undeniably poppy, but with a certain edginess found in punk energy and a few well-placed, biting guitar jabs. "Bloody Mary" offers a thick blanket of funky club synths that lends it a throwback disco sound, perfectly matched by lead singer Jason Rabinowitz's falsetto yelps.

"Cinderella" stands as the EP's most dance-worthy track, driven by a jumpy bass line and David Beauchamps' mechanically precise and highly intricate drumming. "Breakfast on the BQE" proves to be the most straightforward and infectious rock song on the album, riding on Kabinowitz's vocal crescendos.

The band is currently in preproduction on its debut full-length, scheduled to be released later this year. The group also recently finished recording a song for the second Guilt By Association album — a compilation done by the band's label, Engine Room Recordings, that features highly touted indie artists covering Top 40 pop songs.

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