Using Online Social Sites To Boost Carpooling

The high price of gasoline is fueling a new fleet of social network startups in ridesharing. They're trying to leverage social networks and the ease of technology to make it easier for people to carpool. Among them is GoLoco.org, started by the woman who founded Zipcar. But some analysts say it will take more than $4-a-gallon gas to get social network carpools firing on all cylinders.

Correction July 10, 2008

The audio version of this story refers to GoLoco.com. In fact, the Web site is located at GoLoco.org.

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