New iPhone Hits Stores

Apple's new iPhone 3G went on sale this morning. We stop by an Apple store for a look at the madness.

MIKE PESCA, host:

Here are some ways how the Apple iPhone 3G is like BPP producer Ian Chillag. Both start with an I. Both are slim and therefore easily portable. Both have many functions. Both are touch-sensitive. Both can tell you everything that's available on the Internet, and both are full of songs no rational person would want to listen to. The iPhone 3G went on sale just under 30 minutes ago here in U.S. We sent Ian to the Apple Store here in Manhattan to either get trampled by the nerds or to become one of them. Either way fine, it's with us. How're you doing, Ian?

IAN CHILLAG: Doing well, doing well.

PESCA: All right. Is that...

CHILLAG: That intro made me almost cry, by the way. It was very sweet.

PESCA: You see? You are touch-sensitive.

CHILLAG: Yes.

PESCA: Do you have an iPhone?

CHILLAG: I'm talking to you one on - on one right now.

PESCA: Does it...

CHILLAG: I'm kind of embarrassed by it, though, as all these people are walking around with the new thing.

PESCA: Oh my Lord. So, give me - set the scene for me. The moment the first guy went in, what did it look like?

CHILLAG: Yeah. Well, it was - it was actually the - kind of huge. They have the - all the Apple staffers are out here in orange shirts, and they started clapping, and then they released the first guy from the line and they held the second guy. So, this guy got kind of spotlight all to himself. He was escorted in by security. I don't know if they thought there was going to be, like, an assassination attempt or something...

(Soundbite of laughter)

CHILLAG: But then they let in the second guy and they held people, and then they kind of let - they're letting the masses in, in groups now. It's still going (unintelligible).

PESCA: Do we have any - do we have any information on who the first guy was?

CHILLAG: Yes. I do. We thought - Win and I came up here yesterday, Win Rosenfeld, our video producer and I, and he - he wanted to talk to us. He's a publicity - Oh, I'm sorry, he's an activist, and it's something about he wants to buy an iPhone for John McCain and for Barack Obama and put them on the family plan together, something about turning the White House into an organic farm, you know.

PESCA: Yeah. Unicorns...

CHILLAG: So, we'll see if that works out.

PESCA: Yeah. OK. Well, I mean, it's going to happen. He was the first to get an iPhone. Anything can happen with the iPhone.

CHILLAG: Yep. That's true.

PESCA: What are we looking forward to with this new iPhone?

CHILLAG: Well, you know, it's a little bit better. It's a little bit faster. It has GPS. The biggest thing people are excited about, from what I can tell, is that the - on the one I'm talking to you on...

PESCA: Yeah.

CHILLAG: There's a recessed headphone jack, which means you can pretty much only use Apple headphones with them, because nothing else fits down the hole.

PESCA: Yeah.

CHILLAG: So, people are very excited that they'll be able to use their, you know, Bose noise-cancelling headphones. It's definitely worth standing in line for seven days to get a non-recessed headphone jack.

PESCA: I know. Who are these people who standing in line? How many were they? What was their motivation, besides the headphone-jack motivation?

(Soundbite of laughter)

CHILLAG: Right. Well, the line stretches literally around the block. It's moved in a bit now. I was very surprised by the number of non-iPhones people were talking on in the line. There were a lot of, you know, flip phones. I figured these would all be first-generation owners. I also - I saw somebody listening to music on a Microsoft Zune.

PESCA: No way!

CHILLAG: I don't know. It's like wearing sweatpants to the prom. I'm surprised that person wasn't, you know, mobbed, but...

PESCA: Yeah.

CHILLAG: They seemed to be OK.

PESCA: Was he also typing out on a Commodore 64 Computer?

(Soundbite of laughter)

CHILLAG: Yeah. Yeah. He had an abacus, which was weird.

PESCA: And all the people there, I mean, if you show up first in line, you're going to get interviewed a lot. You said the first guy had some sort of plan about family and friends with McCain and Obama. Everyone else trying to sell you, as a member of the media, on some cause or another?

CHILLAG: Well, there was - the kind of the ones that - the two groups at the front were cause-related. There's also a group I thought was protestors. They're actually advertising for Chick-fil-A.

PESCA: Oh, Lord.

CHILLAG: There's a group of people wearing all Red Bull clothing. So, they're just kind of using this huge media circus to get some free advertising, and I guess now they've got on NPR. Awesome!

PESCA: God, I can't believe they snuck their way in.

CHILLAG: You're welcome, Red Bull!

PESCA: Wait, are you telling me there's going to be a Chick-fil-A open in Manhattan? Forget iPhone. That's the big news. Is there?

CHILLAG: Yeah. Man, not on Sunday, though.

PESCA: Yeah, I know. They don't do that. All right, Ian, stay on the line for a minute, because we're going to do something else here, something very special, something that we almost do every day, but still it's very special. Can you stay on?

CHILLAG: Yeah, yeah, I'm here.

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