NPR logo

Advertisers Join Fight Against 'Green Fog'

  • Download
  • <iframe src="https://www.npr.org/player/embed/92634640/92634631" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Advertisers Join Fight Against 'Green Fog'

Environment

Advertisers Join Fight Against 'Green Fog'

Advertisers Join Fight Against 'Green Fog'

  • Download
  • <iframe src="https://www.npr.org/player/embed/92634640/92634631" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

In the midst of deepening economic gloom, can environmental activists sell the message of going green, or is the country suffering from green fatigue?

Matt Williams and Mike Hughes of The Martin Group, the advertising agency that developed the WE campaign for the Alliance for Climate Protection, explain how they use ads to break through the "green fog."

Randy Olson, marine biologist and producer of Sizzle: A Global Warming Comedy, joins the conversation.

Related NPR Stories

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.