Calif. Congresswoman Aims To Limit Ads' Volume
STEVE INSKEEP, host:
On California lawmaker understands this much about her brain: She cannot stand the way the TV commercials seem louder than everything else. So Congresswoman Anna Eshoo has an idea. She recently introduced a bill to require the Federal Communications Commission to regulate the volume of commercials.
The bill declares, quote, "Advertisements accompanying video programming shall not be excessively noisy or strident."
It goes on to say that commercials cannot have what the bill describes as an average maximum loudness that is louder than the actual TV show. The bill is called the Commercial Advertisement Loudness Mitigation Act. That's CALM for short.