Calif. Congresswoman Aims To Limit Ads' Volume

U.S. Rep. Anna Eshoo, who can't stand the way that TV commercials seem louder than everything else, recently introduced a bill to require the FCC to regulate the volume of ads. It declares, "Advertisements accompanying video programming shall not be excessively noisy or strident."

Copyright © 2008 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

STEVE INSKEEP, host:

On California lawmaker understands this much about her brain: She cannot stand the way the TV commercials seem louder than everything else. So Congresswoman Anna Eshoo has an idea. She recently introduced a bill to require the Federal Communications Commission to regulate the volume of commercials.

The bill declares, quote, "Advertisements accompanying video programming shall not be excessively noisy or strident."

It goes on to say that commercials cannot have what the bill describes as an average maximum loudness that is louder than the actual TV show. The bill is called the Commercial Advertisement Loudness Mitigation Act. That's CALM for short.

Copyright © 2008 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Related NPR Stories

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.