Calif. Winemaker Offers Personalized Vines

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Steve Inskeep has today's Last Word in business.


OK, if you've got a hankering for the wine country lifestyle but buying a whole vineyard seems like a big commitment, today's last word in business may be for you because that word is personalized vines. Landmark Vineyards, a winemaker in Sonoma Valley, California, is offering individual rows in its vineyard. It's called a membership, and it includes the row, or two, or three, and a plaque with your name on it. You also get wines from your vines and, quote, "intimate discussion with the winemakers." Who by the way also do want an intimate relationship with your bank account. Buying a bit of California wine country in this fashion will cost you a one-time initiation fee of $2,000 plus 500 bucks yearly maintenance.

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