Calif. Winemaker Offers Personalized Vines

Steve Inskeep has today's Last Word in business.

Copyright © 2008 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.


OK, if you've got a hankering for the wine country lifestyle but buying a whole vineyard seems like a big commitment, today's last word in business may be for you because that word is personalized vines. Landmark Vineyards, a winemaker in Sonoma Valley, California, is offering individual rows in its vineyard. It's called a membership, and it includes the row, or two, or three, and a plaque with your name on it. You also get wines from your vines and, quote, "intimate discussion with the winemakers." Who by the way also do want an intimate relationship with your bank account. Buying a bit of California wine country in this fashion will cost you a one-time initiation fee of $2,000 plus 500 bucks yearly maintenance.

Copyright © 2008 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.