Diversions

An Ode To Leo, The MGM Lion

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Eighty years ago today, movie audiences first heard the roar of the MGM lion. And it's been echoing ever since. What explains this audio logo's multigenerational appeal? And how does it rank within the pantheon of instantly recognizable brands? Alex talks with Hayes Roth of Landor, a firm that specializes in creating corporate branding and identity.

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