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Implicit Attitude Tests Reveal Buried Bias

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Implicit Attitude Tests Reveal Buried Bias

Implicit Attitude Tests Reveal Buried Bias

Implicit Attitude Tests Reveal Buried Bias

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  • <iframe src="https://www.npr.org/player/embed/93137786/93137782" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

A new series of psychological tests aims to reveal whether people who explicitly say they are not prejudiced actually harbor subconscious biases. Guests discuss implicit stereotypes and the way they affect our behavior — and how we can "reprogram" ourselves.

Guests:

Siri Carpenter, science writer, author of "Buried Prejudice: The Bigot in Your Brain" published in the Scientific American

Brian Nosek, assistant professor of psychology at the University of Virginia; developed the Implicit Association Test, an online exam that measures implicit biases