The presidential contest between Barack Obama and John McCain has been marred by accusations of race-baiting.
Last week, presumptive Republican nominee John McCain accused rival Barack Obama of playing the race card.
He also launched a campaign ad, painting the Illinois senator as a superficial celebrity type.
Some say McCain's message plays on racial divides.
Offering insight are Rob Redding, publisher of the Redding News Review, and Anthony Bradley, creator of The Institute blog.