U.S. Olympic Teams' Official Detergent: Win
Logos for McDonald's and Coca-Cola are plastered everywhere in Beijing, but smaller brands have also been given the chance to win big at the Summer Olympics — like the U.S. Olympic Committee's official detergent: Win. It's specially formulated to get smells out of hi-tech athletic wear.
Copyright © 2008 National Public Radio®. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.
RENEE MONTAGNE, host:
And for our last word in business, we go back to the Olympics in Beijing. Logos for McDonald's and Coca-Cola are plastered everywhere, but smaller brands have also been given the chance to win big at the summer games.
Our last word today is Win detergent. It's the official detergent of the U.S. Olympics Committee. It's specifically formulated to get smells out of new high-tech athletic wear, which is made from fine synthetic fibers that hang on to sweat molecules more than cotton, so they're harder to clean.
The company sent thousands of samples to U.S. athletes in Beijing, but no luck. Apparently the rules are all laundry is washed by the Beijing Organizing Committee.
Copyright © 2008 National Public Radio®. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to National Public Radio. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.
NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.
Comments
Discussions for this story are now closed. Please see the Community FAQ for more information.