Tag Records: New Label Promotes Body Spray

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Q, the first artist signed to Tag Records

Q is the first artist signed to Tag Records. courtesy of the artist hide caption

toggle caption courtesy of the artist

Procter & Gamble and Island Def Jam have joined forces to create a new hip hop label called Tag Records (named after the P&G body spray). More companies are getting into "branded entertainment" and marketing both the product and the artist.



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