Tag Records: New Label Promotes Body Spray

by Joel Rose

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Q, the first artist signed to Tag Records

courtesy of the artist

Q is the first artist signed to Tag Records.

August 18, 2008 - Procter & Gamble and Island Def Jam have joined forces to create a new hip hop label called Tag Records (named after the P&G body spray). More companies are getting into "branded entertainment" and marketing both the product and the artist.