Stallone To Promote Russian Vodka

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Sylvester Stallone, who destroyed Soviet rivals in Rocky and Rambo is being paid a reported $1 million to sell Russian vodka. He will advertise "Russian Ice" vodka under the slogan: "There is a bit of Russian in all of us."

SCOTT SIMON, host:

One company not launching its own record label, at least so far, is the Russian vodka-maker Synergy. It's taken the old-style step of hiring a celebrity spokesperson, and that celebrity is the man who's had some relationship issues with Russians or Ruskies.

(Soundbite of movie "Rocky IV")

Unidentified Man #1: Rocky Balboa trying to stay in the middle of the ring again for the big Russian.

Unidentified Man #2: Move the head.

Unidentified Man #3: No pain.

Unidentified Man #4: No pain.

Unidentified Man #3: Take his heart.

Unidentified Man #4: Keep working.

Unidentified Man #1: Rocky Balboa - he's not only fighting what appears to be an invincible opponent, he's also fighting a very hostile crowd. And the Russian premier and most of the politburo are looking on.

SIMON: Sylvester Stallone in "Rocky IV" in the ring against the dreaded boxing champion, Ivan Drago.

And as John Rambo in "Rambo III." He laid countless Soviets low in Afghanistan.

Now, Mr. Stallone is under contract reportedly worth $1 million to appear in a series of TV and print ads in Russia for Synergy Vodka. The slogan: There is a bit of Russian in all of us. Of course, current events aside, you could say it is true for Sylvester Stallone.

His great grandmother, Rosa Rabinovich, was apparently born in Odessa, which is actually in Ukraine. But for $1 million, you can call that Russia.

And we've got some happy news to share tonight, which explains my brief shift here at ALL THINGS CONSIDERED. At 5:28 this evening, while we've been on the air, a new Yankee fan entered this world, Leo Joseph Narron, born to Mark Narron and Erica Siegel of New York, the first grandchild of Jane and Robert Siegel.

Mr. Siegel was supposed to host our show tonight. He was called away to duty elsewhere. I'm happy to join you and even happier for my old friend and his family. We send our love and best wishes to the family and our hopes that Leo Joseph has been born just in time for the Yankees to make a run at the Devil Rays and the Red Sox.

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