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Super Bowl Ad Lineup Set to Take Field

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Super Bowl Ad Lineup Set to Take Field

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Super Bowl Ad Lineup Set to Take Field

Super Bowl Ad Lineup Set to Take Field

  • Download
  • <iframe src="https://www.npr.org/player/embed/937967/937968" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Super Bowl Sunday has turned into a major launching pad for ad campaigns. Highlights this year include a controversy over Miller Lite's beer ad featuring buxom, brawling women and Cadillac's continuing Led Zeppelin motif. And BMW is using a Web site to offer short films in an innovative promotional effort. NPR's Scott Simon and Barbara Lippert, ad critic for Adweek magazine.

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