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Reading The Undecided Voter

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Reading The Undecided Voter

Election 2008

Reading The Undecided Voter

Reading The Undecided Voter

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  • <iframe src="https://www.npr.org/player/embed/93872981/93872971" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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New research published this week in the journal Science looks at "automatic mental associations" and finds that they can be good predictors of which way an undecided voter will sway.

Guest:

Bertram Gawronski, Canada research chair in social psychology at the University of Western Ontario

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