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Sony Tries New Super Bowl Ad Approach

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Sony Tries New Super Bowl Ad Approach

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Sony Tries New Super Bowl Ad Approach

Sony Tries New Super Bowl Ad Approach

  • Download
  • <iframe src="https://www.npr.org/player/embed/938986/938987" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Amid the blizzard of new ads coming on Super Bowl Sunday, Sony tries a new approach. The company will try to sell its electronics products with an ad featuring singer Alana Davis — and urge viewers to download Davis's version of the Crosby, Stills classic "Carry On" from the Internet for 99 cents. NPR's Laura Sydell reports.

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