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Tenn. Radio Pioneer 'Janie Joplin' Has Died

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Tenn. Radio Pioneer 'Janie Joplin' Has Died

Remembrances

Tenn. Radio Pioneer 'Janie Joplin' Has Died

Tenn. Radio Pioneer 'Janie Joplin' Has Died

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Radio DJ Vida Jane Butler (shown here in the late 1950s) was known on the air as "Janie Joplin." Vida Jane Butler hide caption

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Vida Jane Butler

Radio pioneer Vida Jane Butler, known on the air as "Janie Joplin," died last week at 84, after a battle with Alzheimer's disease.

Butler was an announcer on WHER in Memphis, Tenn., in the 1950s. The station was billed as the "First All-Female Radio Station." Record producer Sam Phillips came up with the idea for the format.

Butler said the name "Vida" was considered too old-fashioned and too Southern for WHER, where she worked as an announcer and a copywriter.

Later, Butler used her talent and wit to create radio commercials. She was nominated for a Cleo Award, the highest honor in advertising.

During WHER's 17-year-run, Butler would sign off with a phrase that her family says could have been her personal motto: "Be good and you'll be happy!"

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