Election 2008

Mark Warner's 'Value-Add' Politics

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In an interview with All Things Considered on Tuesday, U.S. Senate candidate and former Virginia Gov. Warner used the term "my value-add." Though it's a business term, he was referring to his ability to forge a bipartisan consensus.

MELISSA BLOCK, Host:

Yesterday on the program, our co-host Michele Norris talked with the keynote speaker, former Virginia governor and now Senate candidate, Mark Warner. And one particular term he used caught our ears.

MARK WARNER: The only thing I'm aspiring to right now is to have the people of Virginia hire me to be senator because I think my value-add would be put together this, what I'm calling the radical centrists.

BLOCK: Again, he said...

WARNER: My value-add...

BLOCK: My value-add. Now, we've heard value-added, as in the value-added tax, but Robert, I have to say I have never heard value-add used as a noun to apply to a person as in my value-add.

ROBERT SIEGEL, Host:

Mm-hmm. Nor had I. I've been Googling wildly, and I've come up with a few uses of value-add as a noun in biz speak, a language a little related to English. For example, value-add dominates our economic scorecard, is one usage, or your venture capital is the primary value- add, is the cash they're investing and reference to the value-add for small and mid-sized business. But for me, I'm going to say, this is a complete vocabulary add.

BLOCK: That goes double for me. Mark Warner, of course, comes from the world of business. This might be bandied about the boardroom table. I don't know about it on political convention, though. Might be new. Might be new frontier there.

SIEGEL: It could be a value-subtract.

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