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Philip Morris Takes New Company Name, Image

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Philip Morris Takes New Company Name, Image

Business

Philip Morris Takes New Company Name, Image

Philip Morris Takes New Company Name, Image

  • Download
  • <iframe src="https://www.npr.org/player/embed/941556/941557" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Philip Morris, the global tobacco, food and beer conglomerate, changes its corporate name to the Altria Group. The change reflects the company's view that it's no longer just a tobacco business. But critics say the company seeks a less controversial image. NPR's Debbie Elliott reports.