Business

Disney Gives Tink A Chance To Shine On Her Own

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Disney is dusting off the Tinker Bell character from the movie Peter Pan, giving her a new movie of her own and launching a whole new merchandising campaign. Disney marketers say Tink could be as big as its "Princess" franchise, which this year generated more than $4 billion in retail sales.

STEVE INSKEEP, host:

And if you don't think you're making enough money, it turns out you might just be able to wave a magic wand and change that. And that's our last word in business today, because the folks at Disney believe they have not been making the most out of Tinkerbell. They're dusting off the character from the movie "Peter Pan" and they're giving her a new movie of her own and launching a whole new merchandising campaign. Disney marketers say Tinkerbell could be as big as the Princess merchandising, which this year generated more than $4 billion in retail sales. And Tinkerbell has already made a little bit of money off my daughter.

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