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Airline Aims To Advertise On Bald Heads

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Airline Aims To Advertise On Bald Heads

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Airline Aims To Advertise On Bald Heads

Airline Aims To Advertise On Bald Heads

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Air New Zealand is looking for a few bald-headed frequent fliers. It's all part of the company's new advertising venture. The airline will pay $666 a head to 50 passengers willing to work as "cranial billboards" and use their shiny heads to publicize a new speedy check-in service. The airline will hold auditions next week. Winners will be shaved — if necessary — on the spot and branded with a temporary tattoo advertisement.

RENEE MONTAGNE, host:

Good morning. I'm Renee Montagne.

Air New Zealand is looking for a few bald-headed frequent fliers. It's part of the company's new advertising venture. The airline will pay $666 a head to 50 passengers willing to work as cranial billboards. They'll use their shiny heads to publicize a new speedy check-in service. The airline's holding auditions next week. Winners will be shaved — if necessary — on the spot and branded with a temporary tattoo advertisement.

It's MORNING EDITION.

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