Coke's Objection Halts Release of Movie
A bit of product placement in a recent Italian film has Coca-Cola at odds with the filmmakers. One scene in Seven Kilometers from Jerusalem shows Jesus drinking a Coke, while an ad executive exclaims: "My God, what a testimonial!" The soft-drink maker objects, saying Jesus is not an authorized representative of Coke.
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STEVE INSKEEP, host:
If you grab a Coca-Cola in the convenience store, you maybe interested in this. Today's last word in business is about one Coke drinker who's inspired an unholy debate.
The Coca-Cola Company has forced a delay in the release of an Italian film called "Seven Kilometers from Jerusalem." It includes a scene were Jesus drinks a Coke. And an advertising executive proclaims, my God, what a testimonial. The soft-drink maker objected to that scene, saying Jesus is not an authorized representative of Coke.
That's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.
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