Wake Up Calls At Red Roof Go Country

Guests at Red Roof Inn can now hear wakeup call recordings from popular country music acts Little Big Town and Phil Vassar. Their voices can be heard when guests ask for wake-up calls, or when callers to the chain are put on hold. The New York Times reports the budget motel chain wants to capitalize on the popularity of country music among its customers.

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STEVE INSKEEP, host:

People in the music business have found a new way to try to get your attention, from the moment you're awake. And that's the subject of today's last word in business. It's the first word you may hear. New guests at a motel chain will hear this when they pick up their phone for a morning wakeup call.

(Soundbite of prerecorded wakeup call)

Mr. PHIL VASSAR (Country Music Artist): Rise and shine. This is Phil Vassar. Be sure to visit RedRoofLovesCountry.com to see the short film featuring my song, "I Would," along with other...

INSKEEP: Nothing like an advertisement to get your eyes open, to get you out of bed in the morning. Guests will also hear some country music when they call to make a reservation and get put on hold. The New York Times reports that the musicians are not only teaming up with Red Roof to market their melodies, the motel chain has a way to appeal to country music fans, cross-promotion. And that's the business news on Morning Edition from NPR News. I'm Steve Inskeep.

LINDA WERTHEIMER, host:

And I'm Linda Wertheimer.

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