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What Went Wrong with the Chrysler Merger

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What Went Wrong with the Chrysler Merger

Economy

What Went Wrong with the Chrysler Merger

What Went Wrong with the Chrysler Merger

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Daimler-Benz bought Chrysler for $36 billion nine years ago. Now, an investment group is offering less than $5 billion to take the company off Daimler's hands. What went wrong?

Auto analysts say the cultures of the luxury German brand and the mass market U.S. carmaker never meshed. And the architects of the disastrous merger never anticipated spiraling heath care costs and $3-a-gallon gas prices.