Honda Takes Aim At Toyota With A New Hybrid

Honda has unveiled a new five-door gasoline-electric hatchback to challenge rival Toyota's success with the Prius. Honda's latest hybrid offering was put on display at the Paris Auto Show. It's called Insight, and looks suspiciously like the Prius.

Copyright © 2008 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

RENEE MONTAGNE, host:

NPR's business news starts with Honda racing after Toyota's Prius. Japan's second-largest automaker is on the offensive as it tries to carve out a bigger share of the market for its hybrid vehicles. Honda just unveiled its latest hybrid offering at the Paris Auto Show. The new Honda Insight looks suspiciously like the Prius - that's Toyota's gas-electric car, the world's best-selling hybrid. But Honda says its new hybrid will be cheaper when it arrives in showrooms next spring. The market for hybrids is still small, but it's a bright spot for car makers as they struggle with plunging sales. Honda sales in the U.S. last month were down 24 percent; Toyota's were down 32 percent.

Copyright © 2008 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.