Honda Takes Aim At Toyota With A New Hybrid

Honda has unveiled a new five-door gasoline-electric hatchback to challenge rival Toyota's success with the Prius. Honda's latest hybrid offering was put on display at the Paris Auto Show. It's called Insight, and looks suspiciously like the Prius.

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NPR's business news starts with Honda racing after Toyota's Prius. Japan's second-largest automaker is on the offensive as it tries to carve out a bigger share of the market for its hybrid vehicles. Honda just unveiled its latest hybrid offering at the Paris Auto Show. The new Honda Insight looks suspiciously like the Prius - that's Toyota's gas-electric car, the world's best-selling hybrid. But Honda says its new hybrid will be cheaper when it arrives in showrooms next spring. The market for hybrids is still small, but it's a bright spot for car makers as they struggle with plunging sales. Honda sales in the U.S. last month were down 24 percent; Toyota's were down 32 percent.

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