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Webisodes Turn Product Placement On Its Face

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Webisodes Turn Product Placement On Its Face

U.S.

Webisodes Turn Product Placement On Its Face

Webisodes Turn Product Placement On Its Face

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  • <iframe src="https://www.npr.org/player/embed/95511848/95511905" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Product placement is omnipresent. Now there is a new form of the practice, put to use in a new Webisode series. Instead of inserting the brand into the production, these new series essentially insert the production into the brand. Critic Andrew Wallenstein reviews how fictional plots play out inside the real-life companies being promoted.