Measuring 'the Decoy Effect' in Political Races

The presence of a third candidate in political races often has the unintended effect of benefiting one or the other of the two front runners.

Shankar Vedantam of the Washington Post talks with Scott Simon about the psychological phenomenon known as "the decoy effect."

It may be at work right now in both the Democratic and Republican presidential primaries, and certainly has in the past.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: