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Voters Privileging Candidates' Personalities?

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Voters Privileging Candidates' Personalities?

Voters Privileging Candidates' Personalities?

Voters Privileging Candidates' Personalities?

  • Download
  • <iframe src="https://www.npr.org/player/embed/96037859/96037847" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Do most voters choose their candidate based on issues? Or, do they vote for the person they would most like to have a beer with?

As our special series continues, we take a look at the psychology of voting.

Farai Chideya speaks with Robert Luskin, associate professor of communication and research advisor at the Center for Deliberative Democracy at Stanford University.