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The Art Of Convincing People To Buy In Rough Times

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The Art Of Convincing People To Buy In Rough Times

The Art Of Convincing People To Buy In Rough Times

The Art Of Convincing People To Buy In Rough Times

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  • <iframe src="https://www.npr.org/player/embed/97260144/97260129" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Advertising campaigns must adjust to the fact that people are more cautious about spending money right now. Romi Mahajan, chief marketing officer for the digital ad agency Ascentium, discusses how companies are revamping their strategies with Alex Cohen.