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Pop Goes Dr. Pepper with CD Project

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Pop Goes Dr. Pepper with CD Project

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Pop Goes Dr. Pepper with CD Project

Pop Goes Dr. Pepper with CD Project

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Dr. Pepper, known for catchy ad ditties, is now sponsoring some new tunes. The soda manufacturer has hired Cartel, a pop-punk band, to live and work in a transparent bubble in New York City for 20 days. Cameras will record the band as members write and record a new CD.

STEVE INSKEEP, host:

And today's last word in business is Doctor.

Doctor Pepper, known for its catchy advertisement lyrics, is now sponsoring some new tunes. The soda manufacturer has hired Cartel, which is a pop-punk band, to live and work in a transparent bubble in New York City for 20 days. Cameras will record the band as they write and record a new CD.

Andrew Springate, marketing vice president for Cadbury Schweppes, which owns Dr. Pepper, says anybody can sponsor a concert tour. And he says they wanted to help consumers get access to how an album gets put together. You can just watch it happen. And while the company is not going to dictate the group write another advertisement jingle, the guitarist is appropriately named Joseph Pepper. Wouldn't you like to be a Pepper too?

(Soundbite of Dr. Pepper ad)

Unidentified Man: (Singing) …Wouldn't you like to be a Pepper too? I'm a Pepper, he's a Pepper, she's a Pepper, if you drink Dr. Pepper, you're a pepper too.

INSKEEP: That's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.

RENEE MONTAGNE, host:

And I'm Renee Montagne.

(Soundbite of Dr. Pepper ad)

Unidentified Man: (Singing) Only Dr. Pepper tastes that way. I'm a Pepper, he's a Pepper, she's a Pepper, we're a Pepper, wouldn't you like to be a Pepper too? I'm a Pepper, he's a Pepper, she's a Pepper, we're a Pepper, wouldn't you like to be a Pepper too? Be a Pepper, drink Dr. Pepper, come on. Be a Pepper, drink Dr. Pepper. Be a Pepper, drink Dr. Pepper…

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