New From Detroit: The Desperado

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In light of Detroit's request for money to help the ailing carmakers, satirists Bruce Kluger and David Slavin suggest a good ad campaign for a car that answers all the questions raised by Congress. The Detroit Desperado is energy efficient and the product of the Big Three in collaboration.


Well, now that the Bush administration is bailing out the auto companies, our satirists are on the story. Bruce Kluger and David Slavin have a creative proposal for what the companies need to do next.

(Soundbite of a car campaign ad by Bruce Kluger and David Slavin)

Unidentified Man: You want to change America. Now, you've got it. Introducing the first car ever designed by GM, Ford, and Chrysler together - the Big Three's Detroit Desperado. The only car built with cutting edge technology and shameless desperation. More than three weeks in the making and created by the industry's leading accountants, the Desperado is the most environmentally friendly car on the road. With an all bamboo exterior, solar power steering and a 250 horsepower engine that runs entirely on hot air. Built right here in America by the companies that brought you the Pinto, the Corvair and the Gremlin. Congress ask and we deliver. The Big Three's Detroit Desperado. You get the car, we get the money.

NORRIS: Satire from Bruce Kluger and David Slavin. They're the authors of the book "Young Dick Cheney: Great American."

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