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The Sweet Smell Of Brooklyn?

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The Sweet Smell Of Brooklyn?

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The Sweet Smell Of Brooklyn?

The Sweet Smell Of Brooklyn?

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Now you can get a whiff of Brooklyn — and we're not talking the smell of stale subway. A new perfume bears the name of New York City's second-largest borough. The fragrance, from a company called Bond No. 9, sells for $220 a bottle. The creators have blended the scents of grapefruit, cardamom, cypress, cedar and leather.

RENEE MONTAGNE, host:

Good morning. I'm Renee Montagne. Brooklyn has been hip for some years, as writers and artists fled an increasingly pricey Manhattan. Now the borough has got a new scent. It's a perfume just launched called "Brooklyn." It comes in a bottle covered in graffiti, a whiff, if you will, of the old days. The perfume maker wanted to capture the young vibe of Brooklyn, which apparently smells not of grungy subway trains, but rather of grapefruit, cedar and cypress. It's Morning Edition.

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