Firms Try To Cash In On Obama's Popularity

The beverage industry - like much of corporate America — is looking for ways to tie products to the popular incoming president. Pepsi unveiled a logo that bears similarities to the one used for Barack Obama's presidential campaign. Jones Soda has a new flavor called "Orange You Glad For Change." Want a presidential potion with more kick, you might head to a bar and order an Obamatini.

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STEVE INSKEEP, host:

Here's another one. The Last Word in Business today - Obamaholic. The beverage industry, like so much of corporate America, is looking for ways to tie products to the incoming president. For example, Pepsi has unveiled a new logo that resembles the one used for Barack Obama's presidential campaign. And on a smaller scale, the soda maker Jones Soda has a new orange soda called Orange You Glad For Change.

If you prefer a presidential potion with more kick, you might head to a bar in the capital and order an Obamatini, although the president-elect reportedly prefers plain, old beer. In which case, if you want to toast the nation's new leader tomorrow, you could head to a pub here in Washington and order a brew called Ale to the Chief. And that's the Business News on Morning Edition from NPR News. I'm Steve Inskeep.

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