California Company Works to Cut, Adapt to Warming

Solar panels in the Patagonia parking lot i i

Solar panels in the Patagonia parking lot provide about 8 percent of the electricity needed to power the company's Ventura, Calif., headquarters. The balance comes from wind power purchased off-site. Scott Horsley, NPR hide caption

itoggle caption Scott Horsley, NPR
Solar panels in the Patagonia parking lot

Solar panels in the Patagonia parking lot provide about 8 percent of the electricity needed to power the company's Ventura, Calif., headquarters. The balance comes from wind power purchased off-site.

Scott Horsley, NPR

American business is beginning to take global warming seriously. More companies are looking for ways to reduce greenhouse gases, either because their customers want them to or because of government regulation.

Some of these companies are seeking advice from Patagonia, a company based in southern California. The outdoor clothing maker is trying to curb global warming while also trying to adapt to it.

A prolonged warming trend could be bad for business at Patagonia, which sells a lot of fleece jackets and long underwear. Patagonia's been working to reduce its own greenhouse gases, lighting its headquarters primarily with wind energy. Employees park their cars here under an array of solar panels.

"We are an environmental company thinly disguised as an outdoor apparel manufacturer," says Marketing Vice President Rob Bon Durant.

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