NPR logo

Starbucks Cutting Back On Decaf In The Afternoon

  • Download
  • <iframe src="https://www.npr.org/player/embed/99943390/99943389" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Starbucks Cutting Back On Decaf In The Afternoon

Diversions

Starbucks Cutting Back On Decaf In The Afternoon

Starbucks Cutting Back On Decaf In The Afternoon

  • Download
  • <iframe src="https://www.npr.org/player/embed/99943390/99943389" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The world's largest coffee chain is cutting back — by cutting off decaf after lunch. Forget the half caf, half decaf in the afternoon — unless you have extra time to wait for a special brew. Starbucks says afternoon customers want the real deal; it has been throwing out too much of the low-voltage variety.

LINDA WERTHEIMER, host:

Good morning, I'm Linda Wertheimer. The world's largest coffee chain is cutting back by cutting off decaf after lunch. Forget the half-caf, half-decaf in the afternoon unless you have extra time to wait for a special brew. Starbucks says afternoon customers want the real deal. They've been throwing out too much of the low-voltage variety. Starbucks says it's part of a plan to save $50 million a month. This is Morning Edition.

Copyright © 2009 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

Correction Jan. 28, 2009

The audio for this story contains an error. Starbucks says the decaf plan is not related to a $50 million cost-savings effort.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.