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Marketing When Consumers Aren't Buying

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Marketing When Consumers Aren't Buying

Economy

Marketing When Consumers Aren't Buying

Marketing When Consumers Aren't Buying

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  • <iframe src="https://www.npr.org/player/embed/99995412/99995390" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

With the economy deteriorating and consumers hunkering down, companies face the task of peddling products to people who don't want to spend money. Timothy Calkins, a marketing professor at Northwestern University's Kellogg School of Management, talks with Renee Montagne about how companies market during recessions.