NPR logo
Bottled Water: Is the Tide Turning for a Top Seller?
  • Download
  • <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Bottled Water: Is the Tide Turning for a Top Seller?



The United States is fast-becoming a nation of aquaphiles(ph). Bottled water is now the second largest beverage category in this country, just behind carbonated soft drinks. Although the trend seems likely to continue, WEEKEND EDITION food commentator, Bonny Wolf see signs it maybe slowing to a trickle.

BONNY WOLF: We have heard from the mother ship. A few weeks ago, Chez Panisse stopped selling bottled water. This is big. Chez Panisse is a serious trendsetter. Thirty-six years ago, the Berkeley, California, restaurant started serving local, organic, fresh, seasonal, sustainable food.

Effect? Look around you. Now, Chez Panisse follows a handful of other restaurants in giving up the bottle. They, and others, have qualms about how much energy it takes to get water from Italy to California dinner tables. Other concerned citizens are upset about the huge number of water bottles not being recycled.

And a political argument is beginning to bubble up: If public water is being bottled and sold, does that mean the water supply is being privatized? Public Citizen and the Sierra Club are just two of the groups asking that question. But let's not get ahead of ourselves. It's way too early to tell whether if the anti-bottled-water crusade will remain a trickle or become a flood. And there are still water bars, water sommeliers and water menus. These are places where you learn what water goes best with what food. And there is certainly no sign of retreat in the marketplace.

Americans drank eight billion gallons of water last year. That's 28 gallons a person, for which they paid nearly $11 billion. Predictions are for a continued upward trend. And the choices and packaging keeps threatening to overflow. There's flavored water, vitamin water, fitness water, fruit water, calcium water, electrolyte water, water for kids.

My 25-year-old son drinks water called Fred. The bottle is shaped like a flask. Fred has a profile on MySpace and publishes a trendzine. For the Hollywood set, there's Bling H2O, which advertises itself as couture water. It comes in a corked bottle of frosted glass encrusted with Swarovski crystals. It costs about $35 a bottle and has been tested by actors.

So is the tide turning? Will we see a water war? For now, the public demand shows no sign of drying up.

HANSEN: Bonny Wolf is the author of "Talking With My Mouth Full" and contributing editor for "Kitchen Window," NPR's online food column. Recipes for her potato chip cookies can be found at

(Soundbite of music)

HANSEN: This is NPR News.

Copyright © 2007 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.