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We have another financial venture to tell you about this morning. Native American tribes are major players in the casino business, and one tribe in South Dakota is moving into a different kind of gambling.

The Lower Brule Sioux tribe just bought a New York firm called the Westrock Group, creating the first fully Native-owned investment firm.

South Dakota Public Broadcasting's Charles Michael Ray reports.

CHARLES MICHAEL RAY: So I'm sitting in the Lower Brule tribal casino right now. It's pretty quiet. That's because there's really no one gambling here. This casino is in the middle of South Dakota. There's no real large population centers around here to bring in people to gamble, so rather than relying on this for revenue

(Soundbite of slot machine)

RAY: the tribe is banking on this.

(Soundbite of bell)

RAY: The closing bell on Wall Street sounds a bit like a slot machine. The comparison between gambling and investing is obvious these days, but there's more to this. It turns out that being owned by Native Americans is an advantage on Wall Street. Now that the Westrock Group is a tribal business, it doesnt pay taxes.

Westrock brought in $22 million in profits last year. Now it's free of federal income tax. The tribe is keeping on Westrock's CEO, Don Hunter. At first he didnt want to sell the company, but

Mr. DON HUNTER (CEO, Westrock Group): When someone told me it was a minority business - and that it was even a Native American business - it really made a lot more sense.

RAY: Hunter says a major advantage of tribal ownership is access to a new pool of money. State pension funds, college endowments and other government contractors have rules that require part of their money to be invested through minority-owned firms. Hunter says this requirement gives Westrock thousands of potential new clients.

Mr. HUNTER: The growth of the company could be exponential compared to what it would've been if we were just doing it on our own.

RAY: The Lower Brule Sioux Tribe bought this firm to boost its own economy. The tribe is very poor. It's struggling with 40 percent unemployment. Tribal Chairman Mike Jandreau says this venture on Wall Street will help build education, infrastructure and jobs.

Mr. MIKE JANDREAU (Tribal Chairman, Lower Brule Sioux Tribe): The constant reliance on the federal government has not been in the best interest of the tribe. And so therefore what we find ourselves dealing with is the fact that we must find new and innovative ways to take care of ourselves.

RAY: But how much money will come back to the tribe and exactly how it will be spent is under wraps.

Vicki Her Many Horses is a tribal resident who is critical of the lack of transparency. She wants to know where Chairman Jandreau got the money to buy this firm and how much he paid - two items the tribal government won't divulge.

Ms. VICKI HER MANY HORSES: If you look at a tribe as a corporation, we're shareholders. Every one of us has a single share in this tribe. He has no more right than we do to know what's going on with our assets. Because we're all going to be gone one day and it's going to be our kids who are left standing here and wondering what the heck did they get us into.

RAY: The tribe insists that the level of transparency here is the same as it would be for any other business.

There is an historic connection between Native Americans and New York's financial district. Wall Street is named after a defensive wall that was built by early Dutch settlers in Manhattan in order to keep Native Americans out. Over 350 years later, the Lower Brule tribe has broken down that wall. Now it has to prove to investors it can succeed.

For NPR News, I'm Charles Michael Ray in Rapid City, South Dakota.

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