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Fifty years ago today, February 1st, 1960, four African-American college students sat down at a segregated Woolworth's lunch counter in North Carolina. The so-called Greensboro Four kept coming back every day for six months until they were served. Their determination inspired thousands of peaceful sit-ins and helped to end official segregation in the South. And today, a museum opens to honor that history. Here's Jessica Jones of North Carolina Public Radio.

JESSICA JONES: I'm sitting here in the middle of a long row of metal lunch counter stools with red and green vinyl cushions. And I'm resting my elbows on a black counter that stretches all the way to the end of the room. This is where the young men known as the Greensboro Four sat and asked to be served just like white customers were. And so for a lot of people today, this is more than just a lunch counter.

Mr. SKIP ALSTON (Guilford County Commissioner): We feel that this place here and this entire building is holy ground. What took place here on February 1st, 1960, was very holy and ordained.

JONES: Skip Alston is a tall, eloquently dressed county commissioner whose expression is somber as he describes how back in 1994, this downtown building was on the verge of being demolished. So he and his friend Earl Jones, then a city councilman, decided to buy the dusty, abandoned store and turn it into a civil rights museum.

Mr. EARL JONES (Former City Councilman, Greensboro, North Carolina): When it comes to Jim Crow and Southern segregation and the horror of it, some people want to have amnesia and want to forget, don't want to be reminded.

Mr. ALSTON: And we knew that it wasn't going to be easy. And we knew that some people who didn't want the people sitting down at this lunch counter in 1960, they still were around.

JONES: Alston and Jones were controversial figures in Greensboro. As leaders of the local NAACP, they frequently took stands that alienated some white residents. After buying the building, they needed to raise about $10 million to renovate it. But former Greensboro Mayor Keith Holliday says they got almost no community support.

Mr. KEITH HOLLIDAY (Former Greensboro Mayor): Believe me, they had big targets on their backs. And people were constantly throwing, you know, rocks their way through criticism of various projects, things they were working on. So naturally, when they came onto this idea, it was met with resistance.

JONES: While some money did trickle in, it wasn't enough to fund major renovations of the building. And six years later, it still sat as an empty and abandoned eyesore in the center of downtown Greensboro.

In 2000, voters rejected a $3.1 million bond for the project. Four years later, the museum's board hired Amelia Parker to head the museum and help it become an affiliate of the Smithsonian. Parker says the same year, workers made a startling discovery: there was a small creek running through the building's foundation.

Ms. AMELIA PARKER (Director, Greensboro Civil Rights Museum): And a museum cannot have that kind of condition. And so we had to stop everything and start again from the beginning.

JONES: Fixing the foundation cost millions of dollars, and the opening date was postponed indefinitely. Two years later, Greensboro voters again rejected a bond issue for the museum. It wasn't until last year when the museum was able to sell $10 million worth of tax credits that project leaders knew they had the funding to open on the 50th anniversary of the Woolworth sit-in.

And that means a lot to Franklin McCain, one of the participants in the sit-in half a century ago.

Mr. FRANKLIN MCCAIN (Woolworth Sit-in Participant): Its very being says this museum exists because there was the time that we don't want to go back to. And it also represents a kind of a beacon for what's possible, and it says to people that all sorts of good things are possible if people work together and respect each other.

JONES: Franklin McCain will be one of the guests of honor at a ribbon-cutting at the building today. It's now called the International Civil Rights Center & Museum. After the ceremony, it will open to the public for tours of exhibits depicting life under Jim Crow, the power of civil disobedience, and, of course, the famous lunch counter that played a key role in this country's civil rights movement.

For NPR News, I'm Jessica Jones in Greensboro, North Carolina.

INSKEEP: I'm looking here at a timeline of the move toward integration, including photos, one of them is showing that lunch counter. You can see it at npr.org.

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