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STEVE INSKEEP, host:

And today's last word in business is image gap.

The clothing company Gap is known for its swing dancing commercials and its iconic logo - white, all caps letters in a blue square. This week Gap changed that logo. Now it's got black letters with a small blue box behind the letter P.

Critics has bashed this new look. The magazine Ad Age says it looks like something a child created using a clip-art gallery.

Gap says its keeping the logo on its website but holding off for now on printing the logo on its clothing. And Gap told its Facebook followers that it's open to new ideas.

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