Copyright ©2010 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.


There's a lot of wind blowing around the Gap - the company the Gap, the clothing company - and the wind is the wind of talk, PR, public relations and a public relations disaster. Last week, the Gap changed its iconic blue-and-white logo, the one it used for two decades. But the new logo for the clothing retailer was not well received. Some people even set up websites dedicated to mocking the Gap's new look. So now the Gap has backtracked.

In a statement, the company says it made a mistake, and says it will return to the old blue-and-white logo completely.

Copyright © 2010 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.