STEVE INSKEEP, host:
There's a lot of wind blowing around the Gap - the company the Gap, the clothing company - and the wind is the wind of talk, PR, public relations and a public relations disaster. Last week, the Gap changed its iconic blue-and-white logo, the one it used for two decades. But the new logo for the clothing retailer was not well received. Some people even set up websites dedicated to mocking the Gap's new look. So now the Gap has backtracked.
In a statement, the company says it made a mistake, and says it will return to the old blue-and-white logo completely.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.