NPR logo

Gap Drops New Logo; Back To White On Navy Blue

  • Download
  • <iframe src="https://www.npr.org/player/embed/130505526/130504630" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Gap Drops New Logo; Back To White On Navy Blue

Business

Gap Drops New Logo; Back To White On Navy Blue

  • Download
  • <iframe src="https://www.npr.org/player/embed/130505526/130504630" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

STEVE INSKEEP, host:

There's a lot of wind blowing around the Gap - the company the Gap, the clothing company - and the wind is the wind of talk, PR, public relations and a public relations disaster. Last week, the Gap changed its iconic blue-and-white logo, the one it used for two decades. But the new logo for the clothing retailer was not well received. Some people even set up websites dedicated to mocking the Gap's new look. So now the Gap has backtracked.

In a statement, the company says it made a mistake, and says it will return to the old blue-and-white logo completely.

Copyright © 2010 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.