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President Obama says his job in the next two years is to put the economy into overdrive. To help that task he's called on the CEO of General Electric to lead a new business advisory board. Jeffrey Immelt's assignment is to look for ways to encourage private employers to hire more workers.

NPR's Scott Horsley reports.

SCOTT HORSLEY: Jeffrey Immelt has already been working closely with the White House. He served on an earlier advisory board and late last year Immelt joined the president on a trade mission to Mumbai, India, where the GE chief executive expressed great interest in that country's fast-growing demand for electric generators.

Mr. JEFFREY IMMELT (Chairman and Chief Executive Officer, GE): My first trip to India was 25 years ago. There was a shortage of electricity. I'm happy to say 25 years later there's still a shortage of electricity. I view that as a business opportunity for GE and we plan to capitalize on our share of that trillion-dollar opportunity in energy.

HORSLEY: Immelt came home from that trip with a contract worth $755 million to supply electric turbines to an Indian power company. Much of the work is being done at a GE factory in Schenectady, New York. Mr. Obama toured that plant yesterday and was excited to see 90 percent of the factory's output is headed overseas.

President BARACK OBAMA: As I was walking through the plant, you guys had put up some handy signs so I knew what I was looking at. And I noticed on all of them, they said, you know, this is going to Kuwait; this is going to India; this is going to Saudi Arabia. That's where the customers are and we want to sell them products made here in America.

HORSLEY: Boosting exports is a key part of the president's plan to grow the economy without sending U.S. consumers deeper into debt. He says the Indian contract alone helps to support some 1,600 jobs in Schenectady.

But while GE has been adding to its workforce, many other companies have not. Mr. Obama says it's great that the U.S. economy is growing again, but it's time to translate that growth into more jobs.

Mr. OBAMA: Our challenge is to do everything we can to make it easier for folks to bring products to market and to start and expand new businesses and to grow and hire new workers. I want plants like this all across America. You guys are a model of what's possible.

HORSLEY: Towards that end, Mr. Obama has appointed GE boss Immelt to lead a new president's council on jobs and competitiveness with a goal of boosting private sector hiring. Immelt wrote an op-ed column for the Washington Post yesterday, saying the panel will focus on manufacturing, exports and innovation.

Stock analyst Daniel Holland, who follows GE for Morningstar, says Immelt's own record in those areas is encouraging.

Mr. DANIEL HOLLAND (Stock Analyst, Morningstar): Most people viewed him as a thoughtful manager, somebody that's prudent, making sure that the company's able to grow within itself, you know, and doesn't take massive risks with the core franchise.

HORSLEY: GE reported better-than-expected quarterly earnings yesterday of four and a half billion dollars. The company that Thomas Edison founded continues to invest a healthy chunk of its money in research and development.

Mr. Obama notes that GE's spending millions of dollars on advanced equipment for its Schenectady plant, taking advantage of a new tax break.

The president wants the government to keep making similar investments in long-term growth, even as he looks for ways to cut spending elsewhere in the federal budget. Speaking to his workers in New York yesterday, Immelt said he feels a responsibility to make the U.S. the most competitive country in the world.

Mr. IMMELT: We know in GE, the future's given to no one. We have to compete. We have to win. And I know that this team can compete with anybody in the world.

Unidentified Man #1: That's right.

(Soundbite of cheers and applauding)

Mr. IMMELT: We can absolutely do what it takes.

HORSLEY: The president says he'll soon be announcing other members of the advisory panel, including labor leaders, economists and other business people. He'll also have more to say about jobs and global competition in next week's State of the Union speech.

Scott Horsley, NPR News, the White House.

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