Copyright ©2011 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

STEVE INSKEEP, host:

And today's last word in business is on the gaydar.

The biggest of the greeting card companies are not yet selling Valentine's Day cards for lesbian, gay, bisexual, and transgender couples, but some may be interested.

Here's NPR's Selena Simmons-Duffin.

SELENA SIMMONS-DUFFIN: Andre du Broc is a senior writer at Hallmark, which currently has no LGBT line, or official plans for one. But, he thinks it's in the company's future.

Mr. ANDRE DU BROC (Editorial Director, Hallmark): We've taken baby steps so far.

SIMMONS-DUFFIN: He points to a few coming out cards, and four same-sex union cards created when California legalized gay marriage in 2008.

Mr. DU BROC: They've been performing on par with our regular wedding cards so people do want these.

SIMMONS-DUFFIN: San Diego retiree Sandi Timberlake was one of the people who wanted them to send to her son and his husband.

Ms. SANDI TIMBERLAKE: They were very nondescript, number one. Secondly, it was very hard to find those cards in the stores.

SIMMONS-DUFFIN: Two years ago, Timberlake launched her own LGBT greeting card company called A Little to the Left. She sells online and in 26 stores around the country. She even has Valentine's Day designs. Hallmark isn't ready for that. And its senior card writer Du Broc adds...

Mr. DU BROC: I don't think there's a difference between, you know, love between a man and a man, a woman and a woman, a man and a woman.

SIMMONS-DUFFIN: Selena Simmons-Duffin, NPR News.

(Soundbite of music)

INSKEEP: And that's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

RENEE MONTAGNE, host:

And I'm Renee Montagne.

Copyright © 2011 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.